Beast Walker Footwear Branding
May 2024
Tools
InDesign
Illustrator
Procreate
Photoshop
Below is the style guide or branding deck as to how Beast Walker Footwear was created and its process.
Beast Walker Footwear Core Values
Beast Walker Footwear is a brand I had created. It is a shoe brand that focuses on designs of different types of monsters and creatures. It values being unique and expressing indivuality and creativity. The archetype is based upon the Rebel and the Shadow. The image below showcases the logo that was designed for this brand. The progression and process will be shown in how its identity was created.
Logo Variations and Graphic Standards (slide to view)
This process took many different attempts to get right. I wanted the typography to look dense and sharp as if it was representing something like the teeth of a monster. So, I made some of the letters very sharp and angled. The symbol or icon was orginally drawn in Procreate and perfected in Illustrator along with the text. The word “Footwear” was hand lettered on paper and then rendered in photoshop and Illustrator as well. Variations of the logo were also made to fit in different orientations to abide to the graphic standards. The type faces and colors that are permitted for use are also labeled above.
Mockups for Social Media, Print, and Signage for Interior and Exterior Views